I studied Memeology in school so give me a second to explain why the process of Internet Globalization and Meme Normification is reversing decades of anti-normie behaviors. Before you question why such a long response to a comment that seems mostly irrelevant, I will say that this is not necessarily only a response to your comment but primarily a result of my extreme boredom. Please forgive me.

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Normification, Meme Markets, and You
Draft 1

To begin, we must address the process of Globalization through the internet and how it has lead to various developments in the internet’s community and structure. Clearly the internet has had a massive influence on the globalization of world politics and cultures, but this hasn’t fully kicked in until the past few years. Without divulging into the history of pre-archival internet communities, originally the prominent internet culture communities had been more isolated and with more strictly defined inter-community connections. Smaller communities were consumed by larger meme generators and in this time period the way the internet was organized was much like pre-colonial nations, exhibiting a degree of feudalism. Normies were out of the equation, there was only what at the time were known as “new-fags” and “old-fags” (Not my term, merely a moniker of the times). Those who were normies, didn’t even know what a meme was and it was highly frowned upon to discuss such things outside of the confines of the internet.

The next great age came with the rising popularity of social media. While this wouldn’t happen immediately it was a gradual shift over time. The non-normies were now interacting with normies on internet platforms. Due to years of habits and asocial tendencies, this happened very slowly at first and many still looked down on any spreading of precious internet memes. As time went on, a new concept began to evolve. This is the start of the Internet Colonialism period. Various actors on the digital stage began to realize that their years of refining internet humor and developing memes had created some very effective and powerful formats that could had spread like viruses amongst the internet communities for years. Now normies were not just a mere outside force but a potential market for powerful memes. These users quickly realized they could get fake internet points on a whole new battlefield by reusing old meme formats and adapting them for the normie audience.

This practice was a disgusting revelation to many of the internet’s most prominent communities. The rising popularity of “me-mes” was pure heresy in the culture, and the backwards and outdated memes of normies became a laughing stock. As memes continued to evolve at an ever increasing pace, older memes became even more looked down upon. Seeing social media posts with outdated memes only served to enhance the superiority of many internet communities, and those that leaned in the direction of catering towards these new normies would be outcast along with them (ex. iFunny, 9gag, ect.). There were even various “wars” of this era where powerful isolationist communities (see: 4chan) would engage in various forms of conflict with those perceived as normie communities.

But the globalization and normification processes have spread and taken hold in all but the most stubbornly isolationist of communities. In another parallel to the real world history, the era of meme imperialism ended and global meme capitalism began to take place. We still have the great divide between non-normies and normies, but these communities become more intertwined each day. Instead a new divide is taking place: The Have and the Have-nots. Much like real world capitalism has delineated between the first and third worlds, the rich and the poor, meme capitalism has evolved into those who produce and those who consume. Originally this reddit itself was a prime example of anti-normie hysteria, with posts analyzing whether a meme was popular enough but would still avoid the normie markets. That elitism has passed, and the new focus is not on the exclusivity or “dankness” of a meme (showcased by the decline of r/dankmemes) but instead by the spreadability and quality. We are in an age of Markets and normies are an incredible market, when played right. Maximum spreadability while maintaining meme quality is very important.

In fact, there’s a rising ideology that by exposing normies to our manufactured memes we can civilize them and raise them out of their normieness. They are the third world of memes and we must not turn our noses to the sky and let them suffer in some comedy cemetery, instead we must show them our methods and not only can we make the internet a better place but we can get extremely fake internet rich off of the profits.

tl;dr I have too much time on my hands, Normies are to be pitied and helped with quality memes, not shunned and avoided like the barbaric views of the past.